Canon

AMS and Canon are companies bind by a long term cooperation of mutual benefit.
In 2003 and 2004 our agency on request of Canon organized famous exhibitions-conferences which are widely known as the Canon Concerto. It is an exhibition Canon organizes every year in different countries all around the world.

In February 2005 AMS agency made for Canon an unforgettable event – “Canon on Ice”. This spectacular event took place at Forum Hall, Moscow.  The huge area of Forum Hall was turned into a skating ring, covered by artificial ice. Guests of the event enjoyed performance of figure skaters and famous champion of ice skating Maria Butyrskaya was a real star of this magnificent show.

This year our agency again organized for Canon their famous exhibition-conference. Canon Concerto was held on the
11th -12th of September 2006 at Forum Hall, Moscow.  This year there were more than 2,000 guests from Russia, Ukraine, Kazakhstan and other CIS countries (for reference – in 2004 the number of guests was 1,600 people). On the 12th of September our agency organized the Gala Dinner for the heads of Canon and their distributors from different countries to celebrate their success. About 270 guests were gathered at a newly opened hall – Surikov Hall. Our team managed to create incredible atmosphere of the event and the entertaining program and the show specially prepared for this Dinner made a real success with the guests.

Reckitt Benckiser

AMS is providing full event services for all sales and incentive events, AMS is proud to be working for more than four years with Reckitt Benckiser.

The last take over Reckitt Benckiser of the pharmaceutical Boots Health care AMS organized the inauguration party and team building event where Management and existing staff members teamed up with there new colleagues.

General Motors

AMS has been successfully cooperating with the General Motors Company for many years. In 2005-2006 AMS worked for General Motors as the official BTL agency of the company.    

Under the above cooperation we participated at the annual Millionaire Fair which took place at Crocus Expo in September 2005. General Motors presented to potential buyers a brand-new model of its most famous offroadster Hummer. The exhibition stand prepared and decorated by our company made a great success with the visitors and many of them shown a desire to buy this offroadster.   

The General Motors company was a Title Sponsor of the annual golf tournament in August 2005 -  The Cadillac Russian Open with the prize fund of 500,000 USD, were a new model of Cadillac – Cadillac STS -  was presented to the public.
General Motors was the Official Partner of the tournament 2006 –The Imperial Collection Russian Open, which took place on the 17th-20th of August. This year the company presented a new model of Escalade offroadster.
  
In June 2006 AMS and General Motors successfully continued their cooperation. On request of General Motors our agency organized the Ground Breaking Ceremony for the construction of the first GM motor plant they are to build in Shushary residential settlement, Leningradsky region. The ceremony took place on the 13th of June 2006 and was really a high level ceremony. The governor of St. Petersburg, Valentina Matveenko, Dmitry Medveded and other  heads of Russian government were presented at the Ceremony.

BAT

Home Credit

AMS has been designing and producing advertising for Home Credit and Finance Bank, a major bank for consumer credits since November of 2003. Our campaign covers 14 major Russian cities from Moscow to Novosibirsk.

The campaign includes billboards, city format, banners, press, metro and transportation advertisements. We have also developed in-store and store co-op advertisements. Home Credit partners (among others: Techostrength, “Technosil;” Party “Partiya;” and Shatura-Furniture “Shatura-Mebel”) have benefited in their workplace from Home Credit*s services.

Since March of 2002, when Home Credit and Finance Bank became part of the PPF Company, the bank has provided loans to consumers and service to small businesses all across Russia.

The AMS ad concept is simple:

“You want to buy it today?”
“Home Credit gives you the credit today!”

BMW

AMS has worked closely with BMW Russland Trading for over two years. We have helped the company reinforce the image of BMW as the number one car brand in Russia, extend the brand’s target audience, reach prospective customers, and increase sales volumes.

AMS accomplishes these goals through organizing a number of golfing events, road shows and parties for the luxury automobile company. BMW supports golf as the elite sport worldwide. AMS is publicizing and promoting this summer’s 2003 BMW Russian Open, the most significant event in Russian golfing history. This year, the tournament has been upgraded to PGA Europe’s main tour, its prize money more than doubled and level of competition heightened.

We are happy to work with such a respected international company. BMW said this of our work on the Russian tour stop of BMWs amateur tour, the BMW Golf Cup International:

“Thanks to AMS` participation in organization of the BMW Golf Cup International, the tournament has become one of the most prestigious and significant golf tournaments
in Russia.”

Philips

The Philips road show boosted sales of Philips electronics and increased recognition of the Philips brand name across Russia and the CIS. A large scale campaign spanning three years (1997, 1998, and 2000), the road show stopped in over 16 major cities. AMS set up a Philips’ stage in each city’s central square and put on a day long music festival headlined by Rondo for two years, Hi-Fi for one, and supported by local bands. In between acts, AMS held contests with Philips prizes, while regional dealers made demonstrations of their Philips products. AMS promoted the show through an aggressive campaign of radio and print announcements, consumer program (radio game with car stickers) and PR in regional media.

Imperial Tobacco

Imperial Tobacco is the largest British tobacco producer, it is known worldwide for its international premium brands: The Imperial, Fusion, Superkings and Regal.
In 2001 AMS fully developed and launched a new Russian cigarette brand for Imperial Tobacco.
The geography of the launch was: St Petersburg, Novosibirsk, Krasnoyarsk, Omsk, Eketerinburg, Chelyabinsk, Nizhnii Novgorod, Ufa, Samara, Rostov-on-Don. Two months’ campaign consisted of outdoor, radio, sampling, consumer program and PR. Special events were held in Moscow and St Petersburg.
Click here for campaign overview.

Akzo Nobel

Our business relations date back to 1993. Ever since then AMS has been servicing Akzo Nobel on various projects: from business cards print to exhibition stands construction.

MILD SEVEN (JTI)

Our relationship started in 2001 when AMS produced materials for JTI related to the two major golf tournaments sponsored by JTI’s brand MILD SEVEN: BMW Golf Cup International and BMW Russian Open. In 2002, JTI fully relied on AMS professionals to coordinate the tournaments and produce the supporting materials.

Novell                                                                                  


In 1993, AMS gained a contract to promote Novell software systems. Propelled by our campaign of print media, symposiums and trade shows, Novell became the number one software company in Russia.

We have also worked with: Moscow Symphony Orchestra,
Combellga, Friesland, Aeroflot, Baruch, West LB, IWC, KLM,
Credit Lyonnais, Perrier-Vittel Group, Heineken, Amstel,
and Courvoisier.